Two weeks after Bodog was issued a UK gambling license, it has announced it would leave the US market by the end of 2011 in order to prevent “negative perceptions” in Asia and the UK. The company’s statement said that in order to protect the brand’s expansion from negative perceptions in the important markets such as the UK or the new Asian market, where Bodog’s presence was quite significant, the company decided to quit the US market by the end of 2011.
The license agreement between Bodog and the Kahnawake – based Morris Mohawk Gaming Group (MMGG), giving the right to use the Bodog.eu domain, will be terminated on the 31st of December, and after that US players won’t be able to play at this or any other Bodog website. Bodog first gave license for its North American operations to the MMGG in September 2007, but after US federal prosecutors started seizing domains of US-oriented operators, it began forwarding players to the Bodog.eu instead of Bodog.com on the 23d of May. Bodog says that MMGG has an intention to come up with its own brand in 2012, still being licensed by the Gaming Commission of Kahnawake.